Goodsie Lets Small Retailers Set Up Sleek E-Commerce Storefronts

Goodsie, a startup founded by the parent company of Flavors.me, wants to provide a simple, and relatively inexpensive way for any merchant to set up an e-commerce storefront. The platform, which launched last year, is getting an upgrade today with the release of a number of new tools that help retailers increase customer engagement and cross-platform engagement. A new email marketing system allows retailers to send targeted campaigns to customers based on order history, purchase amount and geography. The feature gives retailers the ability to add personalization to the mix, but without having to spend massive amounts of money on data analysis. Via a drag-and-drop interface, merchants can create these email campaigns that integrate with Goodsie's backend. Goodsie also provides a simple form for customers to sign-up for emails.

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